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5 Things That Might Be Out of Date on Your Website

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5 Things That Might Be Out of Date on Your Website

If you happen to be into the classic car hobby, you’ll know that an automobile that isn’t being used develops its own mechanical problems. Seals dry up, vinyl cracks, rubber shrinks, metal rusts, brakes seize, etc. Oddly enough, the same type of thing happens to websites that are not regularly maintained. Ok, so the brakes […]

posted on 14 Sep 13
comments 0
by RSMarketing
    Small Business Marketing
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What Businesses (and Marketers) Should Be Doing Online Weekly

Keeping up with your online presence is a must in today’s fast paced world. Google’s ever-changing algorithms takes into account many different elements when it decides where to rank you in the search engine result pages (SERP’s). Below is a list of things you as a business owner (and marketer) should be doing every week […]

posted on 03 Sep 13
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by RSMarketing
    Small Business Marketing
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Can Your Business Benefit from Social Media?

Most small business owners feel pressure to adopt social media as a marketing channel but are unsure if it’s right for their business. Social media’s greatest benefits are twofold. It’s a relatively low cost marketing channel and the reach can be enormous. But, the success of your social media presence depends largely on the type […]

posted on 02 Sep 13
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by RSMarketing
    Small Business Marketing
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Is A Mobile Friendly Website in Your Future?

Smartphone and tablet usage has gone up tremendously over the past few years. Advancements in the world of devices and networks along with lower prices for products and services are just a few factors that make it difficult to not take part in the mobile revolution. What does this mean for business owners? Well, for […]

posted on 26 Aug 13
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by RSMarketing
    Small Business Marketing
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Using Pinterest To Drive Sales

Move over Facebook and Twitter, Pinterest is here to stay. For people unfamiliar with the social network superstar, here how it works. Pinterest is a pinboard type social photo sharing website that allows users to create and manage theme based image collections such as hobbies, workouts, wedding ideas, vacation spots, and more (e.g. Food in […]

posted on 16 May 13
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by RSMarketing
    Small Business Marketing
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Collaborative Software for Business Partners

Rocketship is a collaborative partnership. Both partners are materially involved in every facet of the business down to the smallest detail. When figuring out our business processes, we knew it was imperative that we had to be able to share information and resources in real time. We didn’t want to get into a situation where […]

posted on 08 Apr 13
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by RSMarketing
    Small Business Marketing
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Getting Local With Your Online Presence

Let’s say you are a chiropractor with an office in Oshkosh. It’s probably fair to assume the bulk of your patients are coming from the Oshkosh, Fond du lac, Neenah, Menasha, and Appleton areas. So when somebody lands on your website from Mumbai, India, what do you get out of it from a business perspective? Sure, you […]

posted on 08 Mar 13
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by RSMarketing
    Small Business Marketing
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Why (Traditional) Networking Works

I was never big into networking. Not at previous jobs, in college, or in any other aspect of my life. In short, I did not think there was much benefit in going out of my way to meet strangers. I could have not been more off base. Since Rocketship’s takeoff in October, I have found […]

posted on 03 Mar 13
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by RSMarketing
    Small Business Marketing
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Using Google Trends to Predict Website Seasonality

Chances are your website experiences a certain degree of traffic seasonality regardless of what your small business offers. What is website seasonality? Search volume for certain terms increases and decreases throughout the year, which in turn can dramatically impact your seasonal traffic numbers and conversion. Accurately predicting these up and down trends can be critical. […]

posted on 29 Dec 12
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by RSMarketing
    Small Business Marketing
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Website Visitors and Desirable Actions (Conversions)

A healthy daily or monthly visitor count doesn’t do your business much good unless those website visitors take desirable actions while on your site. What does ‘desirable action’ mean, exactly? Well, it depends on the nature of your business.  For most businesses, the best desirable action happens when a visitor turns into a sale. For others, it may be visitors who click […]

posted on 17 Dec 12
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by RSMarketing
    Small Business Marketing
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