You have a website, that’s a great start! But, do you know what your website is doing for you?

Google Analytics Setup and Interpretation

Understanding what your website is doing for you is a critical piece of the online marketing puzzle. Where are your visitors coming from? What is the ROI in regards to your social media campaigns? Google Analytics can track all of this vital information so you can make better business decisions and be more aware of how your website if performing. If you don’t have Google Analytics setup, let us help you get started. Have Google Analytics setup, but unsure of how to interpret the information? We can help with that too! It is a valuable tool all small business owners should utilize. 

 

Facts about Google Analytics:

 

Google Analytics is the most popular Web Analytics tool in the world. Google Analytics is installed on at least 10 million websites, is used by 64% of the Top 500 US Retailers, 45% of Fortune 500 companies, and 55.9% of the top 1 million domains, as identified by Alexa. All of these metrics combine to give Google Analytics a web analytics platform market share of over 82%!

 

Google Analytics is fluent in 40 languages. In February 2012, Google added 9 new languages, including Arabic, Hebrew, and Ukrainian to Google Analytics, bringing their total to 40.

 

Google Analytics doesn’t share personally identifiable information. This fact is a widespread misconception. Because of user privacy concerns, personally identifiable information, such as IP addresses, is removed from the end user’s view within the interface and API.